How Much Does a Website Cost for a Small Business in the UK?

If you’re a small business owner thinking about getting a new website, one of the first questions you’ll probably ask is “How much does a website actually cost?”

The honest answer is: it depends. But understanding what goes into website pricing can help you make a confident, informed decision — and avoid paying for things you don’t need.

As a freelance web designer working with businesses across Chandlers Ford, Eastleigh, Southampton, Winchester and Hampshire, I’m breaking down what small business websites typically cost in the UK and what affects the price.

Typical Small Business Website Costs in the UK

Here’s a rough guide to common price ranges:

• Template or DIY websites
  £0 – £500
  Low upfront cost, but often limited in design, SEO and flexibility.
• Freelance web designer
  £800 – £2,500
  A bespoke, professionally designed website tailored to your business goals.
• Web design agency
  £3,000+
  Often suited to larger businesses with complex requirements.

For most small businesses, working with a freelance web designer offers the best balance of quality, personal service and value.

What Affects the Cost of a Website?

Several factors influence how much your website will cost:

1. Number of Pages

A simple 4–5 page website will cost less than a larger site with multiple services, landing pages or blogs.

2. Bespoke Design

Custom-designed websites take longer to build than templates, but they help your brand stand out and feel more professional.

3. User Experience and Structure

A well-planned website guides visitors clearly to enquire, book or buy — which is essential for converting traffic into customers.

4. SEO Setup

Basic SEO foundations like page structure, meta descriptions and local optimisation help your website get found on Google, especially for local searches.

5. Ongoing Support

Some businesses also need website maintenance, updates or future improvements, which can affect overall cost.

Why Investing in Professional Web Design Is Worth It

Your website is often the first impression someone has of your business. A well-designed website helps you:

• Build trust with potential customers
• Appear more professional and credible
• Rank better in local Google searches
• Convert visitors into enquiries or bookings

An outdated or confusing website can do the opposite — costing you leads and sales without you even realising.

Local Web Design for Small Businesses

If you’re searching for web design in Chandlers Ford, Eastleigh, Southampton, Winchester or surrounding areas, working with a local designer means:

• Personal, one-to-one communication
• A website designed specifically for your audience
• Clear pricing with no agency overheads
• A site that reflects your brand, not a generic template

I also work with businesses across the UK, offering the same tailored approach wherever you’re based.

So, How Much Should You Budget?

For most small businesses, budgeting £1,000–£2,000 for a bespoke website is a realistic starting point. This typically includes:

• Custom design
• Mobile responsiveness
• SEO-friendly structure
• Clear calls to action
• A website built to grow with your business

Thinking About a New Website?

If you’re planning a new website or wondering whether your current one is holding your business back, I’d be happy to help.

You can get in touch via my contact page to chat about your project and find out what would work best for your business.